Hi and welcome. I am Farnoosh Brock, the founder and president of Prolific Living and I’m delighted that you are here. I started this company in 2010 after a long successful corporate career at a Fortune 100. I quit my job at Cisco because I had the deep clarity that my contribution to the world lies in my gifts through coaching, speaking, writing, and sharing my body of work with those who want to dramatically raise their impact, influence, and income and feel called to do meaningful purposeful work to get there. Together with my husband, Andy, we left the employee realm behind and became full-time entrepreneurs. We’ve never once looked back!
My Talks@Google about my book, The Serving Mindset: Stop Selling and Grow Your Business
In my latest book, The Serving Mindset: Stop Selling and Grow Your Business, published on November 6, 2018 by Skyhorse publishers, I talk about the power of an internal mindset shift that has been a gamechanger on astronomical scales for me and my clients. That shift is from selling to serving. In my book, I explore why and how we can all serve, elevate success, and feel aligned with our values and our goals. I wrote this book primarily for business owners and entrepreneurs who are brilliant at what they do but may harbor various degrees of guilt, shame, aversion, awkwardness, or flat out distaste around selling their goods and services. These brilliant individuals often severely limit their own success and possibilities with their mindset. The Serving Mindset teaches the art and science of serving instead of selling and takes you through the process of why and how to acquire this and put it into practice in your business or career.
Curious to Learn More about The Serving Mindset?
Please hop over here to learn more about The Serving Mindset framework and see the resources, related training and speaking that I offer around the message of serving.
What inspired me to write this book?
So Much. For one, during the course of my transition from corporate to self-employed, I realized my mindset is a matter of survival. If I held on to my employee mindset, I would be back at a job in no time. Data shows a large percentage of self-employed people who quit a long corporate job find their way back to one in two to five years. That was not a non-negotiable for me. I saw clearly that how you think eventually becomes who you are and how you live your life. Your thoughts and mindset create your reality. Learning to think in a new way and developing a new mindset can change your entire course in life. This was the foundation of my book in the early years of my business.
My guiding principles were two-fold:
1. Always listen to your intuition and inner voice
Yes, even as a logical rational engineer, I attribute my success to listening to my intuition against the higher “logical” arguments of staying in a “safe” job and taking minimal risk. To help me step out of my corporate ‘numbness’, I stopped thinking only with my head and I started including my HEART, my intuition, and my inner compass in the most important decisions of life because you cannot ignore your strokes of insight and genius.
2. Do what you are called to do, not what you are expected to do
The day I stopped seeking approval, validation and advice, be it loved ones, strangers, peers, friends, relatives, ANYONE, was the day of true freedom, as well as one of real responsibility. Societal standards, parental pressures, and the noisy media try to tell you every day what’s important and who you are supposed to be. If your life is not fulfilling you, first, you must turn inward and figure out your path forward from there.
Now that I found this place of fulfillment, which I didn’t even think existed, I am devoted to helping you find it too. I want to get you motivated, focused, and energized to honor and fulfill your dreams.
I have a lot of passion for this subject because I struggled with this in my own life for SUCH a long time. My awakening from within happened in 2010 at the Blogworld Conference in Las Vegas. I crossed a bridge in that event, from a place of constant searching and frustration to a place of total belonging and renewed joy for work and for life.
Shift Your Mindset, Set Your Path, and Create Your Impact and Prosper
Prolific Living: Smart Habits for Rich Living is here for YOU to reach that place so tell me this:
- Do you have confidence in YOURSELF?
- Do you believe worthy of thinking BIG for yourself?
Living a courageous life is not about being “fearless” so much as knowing what to do with all those uncomfortable fears that constantly stop you from taking any action forward.
It’s about being your own master instead of a constant victim of circumstance, even if it takes you a while to make the transition. It’s about giving yourself a chance to be happy.
It is about shifting your mindset and creating smart habits and changing the bad behavior that is robbing you of your success every day and getting in your way so much so that you don’t even see it anymore.
On April 15th, 2011, this-electrical-engineer-devoted-corporate-woman did something crazy because, you see, something not-so-funny had been happening to me on the way to the top of the corporate ladder and it was time to take my life and career back into my hands. So, I resigned from my lucrative successful corporatae job to start my own business.
In December of 2012, I lured my hubby out of the same company and his own cushy job to join me in our adventures to re-invent ourselves, and do only work that we believe in and live life on our own terms.
Today, I work primarily with successful business owners, established entrepreneurs, executives, professionals and leaders in the corporate world as well as coaches and consultants but I have had amazing clients from all walks of life and from all countries. If you are an individual on a business or career path and would like to explore working together, go here. If you are a company and would like to have a conversation about the type of speaking and training that I offer, visit my website at FarnooshBrock.com
Less than a month after I had resigned, Forbes ran a dedicated story on me titled The Realistic Road to Entrepreneurship. Then on March 17th, 2012, I was a guest on BBC World Service Radio, with presenter and host, Julian Marshall, where we discussed the smart exit strategies from a dead-end job. Since then, I have been on hundreds of podcast interviews including radio and TV, had four books published with more on the way and had the pleasure of working with many amazing individuals.
The Multi Book Publishing Journey
It never occurred to me that I would write books someday. I am a voracious reader of many genres but when I signed my first book contract, my life changed yet again. Now I can’t imagine not writing. If you have a book in your heart – as most everyone does – know this: it must be written.
In March 2013, my first book, The Healthy Juicer’s Bible, came out and to our delight, it became a best-seller in a no time. Today, it has sold over 80,000 copies and it continues to spread the message of green juicing for health far and wide. I couldn’t be happier.
In April 2014, my second book, The Healthy Smoothie Bible, hit the shelves everywhere. Healthy smoothies have been a revolution in my health. If you are not blending something healthy and clean and delicious for your daily shake, this may be a great way to invigorate yourself. This second book was even more popular and has reached a staggering number of readers. I am overjoyed.
On November 2018, The Serving Mindset: Stop Selling and Grow Your Business hit the shelves, thanks to the same publishers who took a chance on me and believed in my business message. Since then, I’ve been invited to give the Talks@Google and continue to speak to small and large audiences on the message of serving over selling.
And on May 2019, The Big Book of Healing Drinks, was published. In this book, I expand beyond healthy juices and smoothies and give you recipes for teas, broths, nut milks, tonics, elixirs and so micro health habits that you can integrate into your life in order to maximize your energy and time.
Would you like my help toward creating your dream business, career or life? Feel free to reach out to have a conversation. Learn more here.