You are a smart, driven individual. You have done well for yourself. You are a higher performer and accomplished in your field. Yet, right now, you’ve hit a plateau or find yourself at a crossroads or in a situation that requires outside perspective to help you choose the best pathway to move forward.
Perhaps your once ideal career is no longer fulfilling you. Or your small business is not growing as fast as it once was. Or your successful path is not as lucid as it seemed a few years ago. I have been in every one of these situations once.
You have come to realize that what got you here won’t get you to your ultimate goals, that it won’t help you make the necessary leap you need to make right now, and you are finally in a place where you don’t want to do it all by yourself. I came to that moment in my life 11 years ago.
You are in a stage of life that requires a pause, a change of course in direction and strategy, a shift in mindset, and you are wondering if you could use some help along the way.
GOOD! This happens to every driven smart and successful high performer on the journey. Every. Single One. It’s what you do about it that tells the rest of the story.
Welcome! I’m Farnoosh Brock. I coach and mentor smart entrepreneurs and driven business owners to accelerate their success and growth through Impact, Income, and Influence. I also coach professionals in all industries on understanding and positioning their unique value, seeing themselves up as thought leaders and not simply ’employee’s, and doing the work that keeps them relevant and indispensable.
The power of the right coaching is beyond measure. Coaching is not about the exchange of information; you do not need yet more information! Coaching is about streamlined learning, focused feedback, and accelerated outcomes with the right mentor by your side. The right coach enables you to break through your limited thinking and frees you up to create unreasonably high levels of success and fulfillment in your business and profession. You make the leaps of progress that would not have been possible for you if you were still stuck in the old ways of thinking or chugging along on your own.
I would not be telling you this if I had not been in the same exact place and experienced the shift with the right coaches along the way.
I’ve been investing heavily in my own private coaches and trainers (business coaches, voice coaches, life coaches), self-studies, self-improvement programs and masterminds ever since I resigned from my corporate job at Cisco in 2011 to run my own company, along with my husband Andy whom I hired also from Cisco into our company late 2012. We have never once looked back but in the beginning, I resisted the idea of hiring a coach because I was trying to do it all on my own and because I did not appreciate the value of investing in myself. That realization was the biggest breakthrough in my growth and business success, and I hope it can be yours too.
The truth is this: Doing it on your own takes long, wastes time, money, energy and at best produces mediocre success. This is only clear in hindsight but if you want to accelerate your success, the right coach can be the fastest enabler.
Understanding What Coaching Actually Is
If you are not familiar with what coaching is about, or whether it can even be the right next step for you, you are not alone. From hundreds of conversations with those who were fuzzy about “this coaching thing”, I created a FREE resource on the most common false beliefs and myths surrounding coaching below:
If you are now curious to hear more about whether my coaching can accelerate your success toward your goals and dreams, apply to one of my programs below and let’s have a conversation to see if we are the right fit.
What Type of Coaching Would Best Serve You?
1. Business Coaching for Business Owners, Entrepreneurs, Consultants, Tech Founders and Start-up CEOs:
In this coaching program, we work together to create the ideal profitable and sustainable business aligned to your life values, passions, and strengths. I help my business clients in all facets of business growth and work across many industries: tech, pharma, medical, education, professional service providers, and financial, to name a few. My sweet spot is on cultivating deep trust and meaningful business and peer relationships that translate to actual business opportunities through The Serving Mindset framework based on my latest book. My methodology teaches the prospecting language based on serving, not selling, including how to charge appropriately (this often means a lot higher than you are charging) and address objections effectively (this is your golden opportunity to deepen trust, but few know what to say/do in this phase of conversation). The serving method leads to consistent client acquisition with high retention results, referrals and repeat business. My methods are void of pushy selling techniques, advertising, and require minimum marketing or “platforms on social media”. Instead, we capitalize on the natural strengths of my business clients and the power of influence and trust as foundations of lasting success.
Who is this for? This coaching is ideal for driven business owners and entrepreneurs who have ambitions of success and sustainable revenue but may have hit a plateau or a slow stage or maybe considering a change of direction. This coaching is right for you if you have built your business well so far but your clients are not staying with you long enough or you are not charging appropriately and maybe resenting some of the work or access to you or you are not happy with your package offerings and not sure how to address objections of prospects who don’t want to move forward and you know you have value to offer but aren’t getting through to your ideal customers.
2. Leadership and Executive Coaching for High Performers, Corporate Professionals, Managers, Directors, and VPs
In this coaching program, I teach you my proven strategies and methodology to accelerate your career success, secure your value and allies in the political landscape, uniquely position yourself for the next promotion, negotiate with smarts on your compensation package at every stage of your career transition, swiftly move up the corporate ladder toward your desired rank and recognition. The corporate landscape is not based on merit alone, and understanding the key connections and speaking the right corporate language in the complex organizational matrix is an essential skill if you want to remain relevant and indispensable. You can learn and implement all these skills with me even if you are an introvert, super techie, an immigrant or a minority, all of which apply to me and all of which I’ve heard used as excuses for those who are stuck in their careers. You’ve worked hard for your career. The next leap will take a new set of skills. Learn them all with me!
Who is this for? This program is ideal for high performing leaders and executives with proven track records of success who have reached a ‘plateau’ in their career and are ready to break through. This coaching is right for you if you are a high-achieving individual contributor, a mid-level manager, a director or executive, determined to figure out how to move to the next level, how to navigate the corporate landscape smarter and faster, how to increase your level of influence and executive presence and how best to position yourself as the trusted authority with the financial rewards matching your true value contribution.
What Qualifies Me to Coach on Business Growth, Career Success, and Mastery of Your Own Life?
The only thing that matters to me at the end of the day is this: Have I served my clients well? Have I helped them get closer to their goals and further from their challenges?
I’m thrilled to see that I have done that consistently in a decade of coaching professionals and companies. My success as a coach is because of:
(1) The first-hand experience of having successfully done everything I coach in my own career and my own company.
(2) The repeatable success in the careers and businesses of my clients after working with me.
(3) The continuous investments in my growth and development through self-studies and application of such studies.
You want my success secrets? You can have them!
Our family and friends still wonder how two ex-electrical engineers who were such good old employees left a “safe” corporate life behind to start their own business. They wonder how my husband is my business partner and manages to play golf at his club five days a week or how I practice yoga every day while still running a business, working with my clients and publish so many books. We let them wonder. But if you want to know how we did this, I’m happy to tell you.
See, my success was not accidental or lucky. It can be replicated, repeated, and taught and followed. You can apply the same success principles to YOUR business or your career and get the same or better results.
What you get in my coaching program that most “elite” and “highly sought after” coaches would never give you: ALL my secrets to success. I open the curtain and let you see everything because you know what? I can’t stand it when I pay for a high-end coach only to get basic fluff without the real juicy secrets behind their actual success.
Because as my client, you deserve to know everything about how I made it. The success of my clients is what allows me to do my work with such enthusiasm, dedication, and joy. With my credentials, some of which include Bachelor’s and Master’s with honors in Electrical Engineering, Cisco Certified Internetworking Expert (CCIE), Project Management Professional (PMP), Certified Toastmaster and Leader, ex-software coder of a start-up, 12 years in a Fortune 100, a business and career coach, a 4-times published author, a Talks@Google Speaker, a DiSC Human Behavior for Personal Growth expert, full-time entrepreneur, company founder, quoted in over 130 websites, magazines and podcasts including Forbes and the BBC, I guide you along with a wide and deep perspective on many facets of career, business and life when you do my coaching program.
What Some of my Amazing Clients Said about their Coaching Experience:
Since 2010, I have coached a few hundred amazing individuals. Here are some select testimonials from a sea of success stories that a few of my clients kindly shared.
Audrey Chang PhD., Director, Science Gallery Atlanta I chose to work with Farnoosh when I was specifically looking to level up in my career. I was seeking professional opportunities that placed me in entrepreneurial leadership and team management roles. I am delighted to report that Farnoosh helped me achieve this and, along the way, her coaching practice enhanced my confidence in:
– Leading and making decisions with clarity
– Communicating to influence others, whether they are leaders, peers, or team members, with empathy.
– Leveraging my personal unique serving proposition, in my work and entrepreneurial practices.
– Defining and articulating my identity, both as a professional and an individual.
– Seeing relationships with others as opportunities to build deep trust.
Above all, Farnoosh affirmed my belief in myself, that I have all the skills, knowledge, experience and drive to achieve my goals. She worked with me to build meaningful and long-lasting daily and weekly habits for “360 wellness.” Farnoosh’s coaching truly reshaped how I approach challenges, be they at work, in relationships, and/or for mental and physical health.
Jenny Mandl, Program Manager at Microsoft Coaching with Farnoosh unlocked potential I didn’t know I had. Farnoosh is an absolute powerhouse of personal development fueled by an intrinsic FIRE that few can parallel. If that weren’t enough on its own, she is articulate, loyal, focused, highly responsive, and committed to your growth with every fiber of her being. The dividends of this investment have only proven to grow with time. With Farnoosh in my corner, I learned how to express myself professionally in ways that made me 10 times more effective. Not only am I now able to express what I already knew through powerful stories, but she also helped me discover and express what I didn’t yet know – what I want out of my career. At graduation, I had no idea what truly interested me. Through Farnoosh’s tools and guidance, I discovered what I value, what work lights me up, and where I want my career to go. Then we worked together to make a plan and execute with dexterity in each step. Farnoosh is a rare gem. I’m thrilled with the results of my coaching and I’m eager to work with her again in the future.
Leslie Goff McDow, Account Executive at SAS
I first met Farnoosh at a women’s conference where she was the lead presenter. Her book, The Serving Mindset, and her blog posts helped me navigate a challenging work environment. Months later, she and I reconnected as I was searching for a business coach. And she nailed down a plan for me that provided relief as I was beginning a job search.
I had worked with other coaches in the past but their approach was rigid and prescribed. Farnoosh was nimble to accommodate my unique situation bringing her own corporate experience and her years of coaching to guide my work. She also made herself available to me for help with anything in my job search like last minute interview prep or job offer evaluation.
I highly recommend Farnoosh to business professionals who may be conducting a job search but also those who are feeling stuck in their current career and need outside perspective. She is a fantastic coach!
Tanya Neufeld, Brand & Facebook Ads Strategist in Dublin, Ireland When I started working with Farnoosh, I was juggling several side hustles while working full-time in corporate sales at Facebook. I had had business coaches before, but no one as responsive, compassionate, experienced and strategic as Farnoosh. She consistently will challenge you and grow you to the next level if you’re willing to put in the work, get honest with yourself and have those conversations.
Over just five months, Farnoosh coached me through handing in my notice at my once dream job, quitting one of my side hustles, and growing the other into my full-time business as an ad strategist.
Despite my background in sales, Farnoosh revolutionized the way I speak to clients and potential clients on the phone and over email. She keeps you accountable, motivated, and trains you on techniques such as DiSC profiling and her serving over selling mindset. These techniques have helped me overcome my repulsion to sales and to build my business so that it can sustain me and offer me the freedom to travel freely.
Farnoosh’s focus on building relationships and overcoming limiting beliefs has allowed me to step out of marketing nonsense and grow my business more authentically. I now employ two people and will be hitting my first five-figure month – in my fourth month self-employed at age 26 – thanks to her constant support and direction as my coach, and in my mind, the right-hand person in my business, always available to provide support and direction in all executive decisions.
Wendy McHenry, Senior Solutions Consulting Effectiveness Manager at Pegasystems After feeling “stuck” in my career in previous roles, I moved into a new role at a new company. I was faced with several new opportunities to make an impact, and I wanted to make the most of the opportunities in front of me. I had met Farnoosh in years prior, and reached out to her as I needed a strong partner to help me navigate the new waters. I am so grateful that I did! The months I worked with Farnoosh, she helped me identify what was *really* holding me back, giving me concrete suggestions- and the confidence- to handle even the toughest of challenges that 2020 has brought. I’d recommend Farnoosh to anyone who is seeking a career coach. She will drive for results!
Dr. Monica Dhakar, Neurologist at Emory Hospital I started working with Farnoosh at a transition point in my life where I was already looking for a new job and trying to find my niche in academic medicine. Being a doctor at a University, I had a very different background than most of her prior clients, but she took the time to understand my profession, the environment and the structure. She was extremely organized, systematic and VERY available for any unexpected situation for a phone call or session.
She coached me through some difficult decisions, helped me find my niche and improve my ways of communication. She has this incredible ability to provide such meaningful insights just by engaging you in a casual conversation. She equipped me with many strategies that I have effectively used to navigate my current transition. It was a great investment in my personal growth, and it is paying off!
Torrey Peace, Founder and CEO of Aid for Aid Workers
Working with Farnoosh was wonderful. She is always available to help you think things through with your business and especially helped me around how to communicate, both verbally and written. I was doing a series of presentations to NGOs and she helped me with establishing trust and rapport with them, making it more likely they would work with me. She introduced me to how to think about the DISC styles of others, and shared a ton of valuable resources I can refer back to now.
She also helped me with my mindset around selling, which helped me to gain confidence when selling my digital course. I felt working with Farnoosh was like having an extra player on my team, which is really valuable when you’re a team of one!
Vidya Rajagopalan, PMO Leader at Aetna in New York
My name is Vidya Rajagopalan and I want to heartily recommend Farnoosh Brock. Why would I want to recommend her? For three reasons:
1. She is very mindful of the kind of clients she wants to coach because it’s important for me as a client to be coachable for her to be successful. If I am adamant about everything I do and say “I’m absolutely right” then there is nothing that you could do about it so she doesn’t just take on clients because it’s a source of revenue and it’s very easy to fall into that trap.
2. Farnoosh keeps me accountable. I’ve been a client of hers for more than 2 years now (on and off) but in all this time she would ask me “did you get a chance to do this?” or “what’s going on with that?” Not in a pushy way, she does keep me accountable because if we want to slip and slide through life why even have a coach?
3. Farnoosh is a servant leader. That’s a term that I’m starting to use a lot these days because I’m seeing the value of that term. Whatever she does for me as a client is a service and it’s very palpable in the way she interacts with me, the way she appreciates me acknowledges me and celebrates me even on days when I completely fail to do so. Even on days when I think I am an utter failure for not doing “a, b and c” she sees the “d e f…x y z” that I have accomplished and praises me for that. It’s very important to have someone like that in your corner especially when the going gets tough.
There are many more reasons why I would recommend Farnoosh but these are the top 3 that come to my mind. I wholeheartedly recommend her as an executive coach because she really helps to change the mindset, she keeps me accountable and she’s of service which is a rarity in this industry.
Amy Simpkins, President and CEO of muGrid Analytics in Colorado
Sales was one area of particular concentration during my apprenticeship with Farnoosh — from client prospecting, through the initial conversations and final negotiations all the way to closing a client. Sales was my struggle. I had a hard time confidently quantifying the value of my services. Farnoosh helped me work through my sales quagmire with a three-pronged approach: (1) mindset work around the value proposition; (2) scripts, prompts, and other preparation tools in my toolbox; and (3) ensuring conversations come from a place of serving, not selling. Farnoosh’s service-based approach to sales is gentle-yet-firm, confidence building, and easy to embrace. Once I made it my mission to coax out a client’s true and sometimes unspoken needs and desires, sales became more comfortable, more effective, and even a true joy.
Farnoosh’s service-based approach to sales is a potent combination of steely confidence and heart-centered empathy that translates well in industries of all stripes. My own experience has shown that this approach is effective in emotionally intuitive fields like coaching and wellness, but also equally effective – if not more so – in the often austere domains of technology. I have seen traditional sales done in a variety of industries, and Farnoosh’s service-based approach is far more effective and palatable in comparison. No matter the field, the sales function is essential for any business, and Farnoosh transforms it from an ick-inducing, fear-filled chasm that must be crossed to the warm beating heart of a world-changing, mission-oriented enterprise.
Not only is my value proposition now highly attractive to my ideal clients, but my sales also approach actually helps them make the decision to work with me. This is the number one most important result of my work with Farnoosh and I highly recommend this approach to all business owners struggling with sales.
Daniel Sawyer, Director (now Chapter Leader) at Fidelity in North Carolina
Working with Farnoosh was an experience that I will always look upon as transformational. I feel very fortunate that I was able to work with Farnoosh on my leadership journey when I joined her Accelerated Men’s Leadership program in 2016. The experience has made a significant impact on me both personally and professionally. I entered the program primarily focusing on how to navigate a recent promotion from a successful individual contributor role to a Director Level Manager role. I exited the program as a confident and effective leader, well-equipped with a powerful overall mindset, improved “leader language” and listening skills, enhanced behavioral tools to connect with all types of behavior styles, as well as an enriched work-life balance.
The 3 components of the program that stood out for me:
1. Change in Mindset: Applied to professional and personal aspects such as boundaries and work-life balance.
2. Behavioral Training through DiSC: The DiSC profile training allows me to grow my self-awareness, but more importantly, allows me to understand and connect with other behavior styles to establish and maintain stronger relationships.
3. Effective Communication skills:
– Utilizing specific language that breaks down communication barriers
– Expectation vs Agreement
– Asking for permission
– Learning how to really listen
– Learning how to say “No” effectively
Financially, the leadership program’s value has been tremendous – after only 3 months in the program, I was given the highest performance rating available at mid-year reviews as well as an “off-cycle” raise of over 10%!
If you want to grow and prosper as a person and a professional, I highly encourage you to take the leap and work with Farnoosh. The transformation for me has been phenomenal.
Christina Canters, Keynote Speaker, Communications and Public Speaking Expert in Melbourne, Australia
After 2 years of running my communication skills coaching business, I reached a point where I felt my business had plateaued. While I had good people around me, I still felt like I was doing everything on my own, and I was tired of trying to figure it all out for myself. I reached out to Farnoosh and after one conversation, I knew that I wanted to work with her. It was a big investment, but I knew the growth I would experience would far outweigh the investment. Working with Farnoosh immediately felt like a huge weight had been lifted off my shoulders, which enabled me to get clear on my goals and steps to get there. Through her Apprenticeship Program, she helped me to think bigger for myself, dramatically increase my fees, know the true depth of the value I offer, and actually enjoy having sales conversations! Her ‘serving mindset’ approach was a game-changer. Plus, she goes out of her way to support and serve you as a client, to the point where I genuinely felt like I was her ONLY client! I can’t thank Farnoosh enough for being such a wonderful coach, mentor, and supporter, and I know the impact of our work together will extend far beyond the time frame of the program.
Ayanna Wiggins, Senior Manager, Marriott International
I named Farnoosh “The Whisperer” in my phone because her voice had a soothing effect during each of our coaching sessions. Making a personal investment into coaching was well worth the cost as I learned much—about myself, the unspoken politics in business and effective strategies to position myself for new opportunities. I have a clearer vision of my professional goals and I’m now enjoying a substantial salary boost.
Solmaz Barghgir, Certified Life Coach, Motivational Speaker
I joined Farnoosh’s course, Smart Exit Blueprint, in 2014 which was an extremely helpful tool to quit my job at the bank and start my own coaching business. She helped me to overcome my inner obstacles and to find my authentic style of leadership. Her coaching sessions are empowering and insightful. She literally transformed my world with in-depth, thought-provoking discussions. I’ve been given the confidence to expand my range and reach high to achieve my dreams.
Farnoosh has a real knack for identifying and calling out what holds you back and opening up opportunities to move you forward. Using her natural gifts of insight and intuition, she was able to tailor our work together in a way that leveraged my strengths and allowed me to stay resonate and intentional with my actions.
If you are looking for a coach who can help you to bring forth your true authentic self and all your inherent strengths, then Farnoosh is the one for you!
Keisha Masters, Senior Clinical Research Manager at IQVIA in Texas
Farnoosh’s program is the best investment you can make in your professional career! I originally invested in the Crack the Code program in January of 2015 and within 3 months, I increased my salary by 30k, giving me the boost of confidence I desperately needed. Over the next year, I looked for opportunities and made strategic decisions that gave me the best career capital, something that I was not accustomed to before Farnoosh. In March of 2016, I received an email from Farnoosh about an Accelerated Women’s Leadership Program, I was sold right away! This was an aggressive 6-month program, but I knew that it would pay off and sure enough it did, in 7 months (1 month after the program ended) I was offered a position with another company with a title change that was higher than my current managers! WOW!! I would like to note that I have the skills and 2 degrees, but none of this made me stand out or give me that competitive edge. Farnoosh helped me recognize my value, articulate that and be aggressive with my career goals and I am so thankful! She has the heart of a teacher and unparalleled insight into what companies are truly looking for, from their leaders!
If results are what you’re looking for, then take the opportunity to INVEST in yourself with Farnoosh’s program- you will NOT be disappointed!!
Jim Keane, Vice President of Sales (now President of Bay Tek Entertainment) in Minnesota
It is my pleasure to share the results of my experience in working with Farnoosh. I offered to do this for Farnoosh based upon my individual results which has made me a stronger leader. As my leadership partner and coach, Farnoosh has assisted me in three primary areas: Developing stronger relationships, communication, and crafting my unique value proposition. As a result of our partnership, I have been able to build stronger relationships. I have been able to do this because she has strengthened my ability to understand other people’s styles, improved my active listening skills, and sharpened my ability to reach greater alignment with others. From a communication standpoint, she has developed my ability to verbalize my needs in terms of benefit to others. As a leader, it is important that I can succinctly communicate my value to others and she has assisted me in framing this up. It’s been hard work but well worth it!
In addition, these are the AWESOME qualities I’ve found in Farnoosh:
* Positive Attitude: Always an encouraging word or note to motivate you!
* Accountable: Farnoosh does exactly what she says she is going to do when she says she is going to do it.
* Great Listener: Farnoosh has invested time to understand what I want to achieve and customized a plan to help me achieve those goals.
* Terrific Communicator: Farnoosh’s communication skills are outstanding; she has helped me develop my communication style to be more effective in working with others.
* Will Challenge: Farnoosh challenges me when I need it even when I need to get that break or a good work out in to balance my life.
You see, in today’s world of social media and the smartphones, it’s all too easy to recommend someone with a”click” and over-simplify the “endorsement”. However, if we want to know and work with the BEST, it takes time for all of us to do the research. I can without a doubt state that I have found a partner and coach who has made a positive life-long impact on my life! Thank you Farnoosh!.
Elissa Bordner Senior Product Manager at Cox Communications
A few years ago I hired my first business and career coach. It was a big decision to decide to invest that much into myself and my career path in that way. Today I had the pleasure of meeting her for the first time in person for afternoon tea. What a pleasure it was! We got to catch up and see how the seeds that were planted back then, have already started to come to fruition. Farnoosh Brock, author of the book “The Serving Mindset,” is the real deal! I always get excited when I get a chance to chat one on one with such a fierce and yet compassionate leader and mentor and coach like Farnoosh. Thank you for your hand in my path, Farnoosh Brock!
Hasan Hboubati Analytics Consultant at Alteryx and Instructor at Univ of California Irvine
Your training and coaching really paid off, Farnoosh. During the interview, I felt like I was slaying dragons or dodging bullets (if that make sense!). I would process and frame every question in a way that makes sense and positions me as a value add for the company. I turned every question that I did not know how to answer into a competitive advantage (exactly as you have shown me). As a result, I landed a job as Sales Consultant at an amazing company with great potential. I am supporting the sales team and making sure they have the technical and product support to make the sale. It is one of those positions that I did not even know I would like or enjoy until I actually started doing it. I am grateful to God for bringing you into my life. I am thankful to you for the coaching and for always being positive and believing in me.
Charlotte Gonzalez, Lead Medical Writer for Neuroscience and Rare Diseases at Roche in Switzerland
When I first started working with Farnoosh, my confidence was very low and I was feeling like I would never be able to find any success in my career. I was very nervous about investing in coaching, but from our first session, I knew that I had made a good choice. I immediately felt that Farnoosh was not only very knowledgable and passionate about her work, but also that she listened deeply and took me seriously. She is genuine, enthusiastic, positive, and supportive, and I quickly began to look forward to our calls.
During the time we have worked together, I have discovered more and more what a talented coach she is. Her gentle way of guiding me to see things from a different perspective has been invaluable, and she manages to be wonderfully kind and understanding while at the same time always ready to call me out and hold me accountable when necessary. Her wise and clear suggestions have led to much more effective interactions with my colleagues and my manager, and, most of all, she has given me the confidence to see myself as a leader for the first time in my career.
As a direct result of working with Farnoosh, I have been given significantly more responsibility in my job, have a much better relationship with my boss and am being encouraged to develop into a leadership role – something I could hardly have imagined 6 months ago. I have received a lot of great feedback from people I work with. I feel so much more confident in my strengths and I am now becoming known as someone who speaks up instead of being someone quiet who always held myself back.
I wouldn’t hesitate to recommend Farnoosh to anyone, working with her has been one of the best investments I have made in myself. I would certainly not be in the great situation I am now in if it wasn’t for Farnoosh and I am very excited see what the next few months will bring.
Jennifer Hines, CEO at Accelerated Sales & Leadership Institute in Illinois
I had the privilege of being Farnoosh’s business coach for over a year. I have never met anyone like her! Her drive and passion for being a remarkable executive coach are like none other. Farnoosh makes every client her utmost priority and has the skill set and mindset to help her clients get the results they desire. Her corporate background gives her a unique ability to relate and empathize with what many of her executive clients are experiencing in their work life. Without bias, I can genuinely recommend Farnoosh Brock for her superior executive coaching skills!
Patrick Reynolds, Owner and President at Cross Link Consulting in Augusta GA
Through 2+ years of coaching with Farnoosh, I’ve gained a lot of insights and business improvements but the one outcome that is of most value is this: I’ve learned to trust my team. My attitude has gone from suspicion and aggravation to appreciating and valuing them. The most valuable insight through coaching is recognizing the team that I currently have is trustworthy, focused, dedicated, hard-working. This is the area that most frequently I talk about with others when I speak about coaching. The team didn’t change; Patrick changed. Case in point: When the guys used to go for a 2-hr lunch on occasion, I’d get upset, I’d wonder how much work they had to do they were goofing off and not taking things “seriously”. Through coaching, I stepped back from that mistaken perspective and became inquisitive and quickly realized that they were actually building rapport (while out and about) for the company’s sake, for my sake and the social time was intentional – they got to know one another better so they could be more effective work buddies and that pays off in so many ways. Farnoosh helped me to step back and ask the right questions and rescript my story. I arrived at the truth which is them taking that long lunch serves me and my goals and it’s healthy for them to do that and it changes my feeling toward them from one of frustration to respect and appreciation. Coaching gave me a team I love and trust. When you own your own business, it doesn’t make sense not to love the work or the people, why else are you doing it? This has been such a momentous shift. As a result, my team is happy with me and this shift has done wonders for relationships and for the business. Thanks to Farnoosh!
Ron Reich, Past Attorney, Entrepreneur & Marketing Consultant in California
There is an old saying that says: “When the student is ready, the teacher will appear.” That’s what I think about when I reflect on my experience of working with Farnoosh. She was the perfect mentor at the perfect time in my business for me. I originally started working with her toward advancing my writing and blogging career. She was instrumental in helping me get great initial traction for that. In addition, she helped me launch my six-figure coaching and consulting business in under 90 days!!! Talk about a miracle worker!
“Brilliant,” “strategic,” and “insightful” are a few words I’d use to describe Farnoosh. However, her real gift is being an amazing coach and mentor. She has an uncanny ability to help you quickly gain clarity and craft a plan of action whenever you’re in a difficult situation. If you want to reach your full potential while gaining financial freedom in the process, then I HIGHLY recommend you work with Farnoosh. She is a world-class mentor!
Charlotte Francis, Chief Information Officer at ASCD in Washington DC
I am very grateful for the leadership and executive coaching with Farnoosh. Prior to our coaching, I felt a bit insecure and lacking in confidence in my C-level role. I also sensed that I had become easily intimidated. This bothered me greatly. The goal of my coaching was to become a more effective, confident leader with a handle on my career path moving forward. I knew I had to do something to regain my confidence.
Working with Farnoosh helped me unveil the limiting beliefs I held for myself. She patiently and intelligently walked me through the process of showcasing my strengths and assets. She utilized various leadership tools including the DISC behavior profiling and assessment. This exercise was extremely beneficial as it revealed my leadership behavior and personality style. Farnoosh also worked with me to create my career blueprint, a document which is now the framework for how I want to channel my career goals and aspirations.
Our coaching sessions were very informative and productive. She pushed me to think beyond my comfort zone and she always asked very pointed, focused questions to help make the shift that I needed. Farnoosh is a great listener, an enthusiastic cheerleader, and champion for her clients and a very strategic thinker. She clearly and quickly grasps the issues in the discussion and is able to provide very helpful suggestions to aid in resolving. Today I am excited to share that there has been a great shift in me – I am a strong, effective, confident leader – living in the power of my role and having a clear understanding of career path.
Badri Velamur Asokan, Engineering Leader at Exxon Mobil in Texas
I have been working with Farnoosh for over a year now. I came to her during a difficult period for me career-wise. In spite of being a hard-working, intelligent employee, I was the victim of back-stabbing at work. My performance ratings were down and I was looking at bleak career prospects within my company. I also did not feel confident of securing another job elsewhere. Farnoosh was kind enough to have a couple of introductory phone calls with me free of charge where we went through my situation. I immediately felt that she would be the right person to work with. At no point, I felt the pressure to hire her as my coach.
Through the last year, I have had a complete change in my thinking. I understand my value and that I’m always in control of my career, in my current company and beyond. Farnoosh knows how much to push you and what helps you in the mental state you are in and where you need to be to best serve you. You might feel like you are taking small steps and sometimes not improving. I would say: Have Patience. You will see how far you can come within a year!
One last big thing: money. I have to admit at the outset when I heard her package rate, I was a bit hesitant. She commands a high price but she is worth every penny. Think of it like this: What is your career worth? What is your confidence worth? The positive change you will make working with her is well worth the investment. I personally have seen my performance ratings go up, have had two raises in the last year, and feel more in control.
The only thing I regret: Not starting to work with her earlier. Do yourself a good turn; Invest in yourself and work with her. All successful career-minded people do.
Joy Sutton, TV Talk Show Host and Motivational Speaker and Director of Communications at AAC in Tennessee
When I first met Farnoosh as a guest on my show, I knew there was something special about her. She has what I call the “IT FACTOR” and it’s the reason I believe she has been so successful. I don’t believe this is something you can learn, it is truly a gift. Months later, I decided to hire Farnoosh to help me take my business to a new level.
Within our first two sessions, Farnoosh had identified several blind spots in my business, particularly around my speaking bookings and engagements. First, I never realized just how important this component was to my business and how lucrative it could be for me. She also made me realize I was undercharging for my services and not maximizing the selling potential of my website for this service.
Farnoosh also taught me how to sell myself effectively when I’m at a speaking event. This was a huge light bulb moment for me and has already paid off tremendously. During a recent speaking engagement, I was able to generate five new business leads for other speaking engagements and produce a new video for my website highlighting my talent.
While I was hesitant to pay for coaching initially, I am now a believer. Farnoosh has exceeded my expectations! Her wisdom, insight, and mentoring skills are exceptional. She truly listens to you and has the ability to bring out the best in you and your business. I never feel like just another client. I truly believe Farnoosh is invested in me as a person. I know with her by my side, I will go even farther than I imagined. I feel blessed to have met Farnoosh and to have her along on my journey..
Taisuke Yamamoto, Director at Geezerbuild in Singapore
When I first approached Farnoosh, I expected logical, insightful, and thoughtful advice about my business & career goals. What I got went far beyond my expectations: Farnoosh changed the way I thought about not only my career, but my life as a whole and my vision. I can honestly say that I’ve become a lot happier, productive, and focused person. I came into coaching as a super busy entrepreneur managing multiple businesses, with no ‘social life’ and 15 hour work days. I had yet more goals such as writing a book!
Right from the start, I realized she is an extremely talented and compassionate person. Farnoosh will push you to find clarity – Why do you want this goal? What underlying reason is there in taking this career path? Farnoosh will ensure that you prepare a concrete plan and inspire and motivate you to keep pursuing your dreams. She is there to guide you through the tough times, but at the same time keep you accountable, read: she won’t let you slack off! Farnoosh found a key insight during our calls that I would never have figured out myself: I was doing too many things, burning out, and not working on what was ‘essential’. Farnoosh slowly guided me through a process that directed towards doing only the essential things in my career, and I feel that a positive shift will stay with me and grow my businesses indefinitely. Not just in business, in fact, Farnoosh made me see that my personal health and happiness had to be taken care of in order for me to have a fulfilling career and life for the long term. I found the coaching style very suited to my needs as Farnoosh was flexible in her schedule and helpful at all times (for example I would email her a quick business issue I had, and she would respond with great insight into the next steps I should take). By pure coincidence, Farnoosh and I were in Japan traveling, and I had the honor of meeting her in person for lunch! She was exactly how I had imagined: fun, smart, and an amazingly positive person to be around. In summary, what I got from the coaching with Farnoosh was real results: I am on track with my book goal, I’m living healthier, happier, and my business revenue has actually doubled since I began working with her. This was the first-ever ‘coaching’ I had invested into, and I feel I’ve been very lucky to have taken the leap to be coached by Farnoosh. I would recommend her to absolutely anyone who is seeking a positive change.
Chet Thaker, Senior Product Manager at McKinsey & Company in Massachusetts
I have known and worked with Farnoosh for a few years now and words cannot describe how amazing she is. Whatever line of work Farnoosh ventures into she quickly establishes herself as a true expert through careful and thorough study, practical application and with energy.
Every time I talk with her you and hear and feel the depth of her knowledge and she quickly ascertains the issues you’re facing and is able to offer actions to help. Not only that, she challenges you and pushes you to make sure you put what she says into action and I know she does this with all her clients because she truly cares about everyone’s success.
What has been a source of inspiration to me is how she has transitioned from being in the corporate world working her way up from very technical roles where she had to reach the top and then has transitioned her life and work into very different areas. Most people would try to stick to what they’ve invested years in but Farnoosh proves that you can reinvent yourself and follow your true passions and since she has been there and done it show expertly can show you the way. Everything Farnoosh teaches and helps you with she has had first hand experience in so you’re not just getting some theory you’re getting real-world guidance.
I have no hesitation in recommending Farnoosh to anyone looking for help with growing their corporate careers or venturing out as an entrepreneur. She is one of the nicest people I know and I’m proud to call her a friend.
Kareem Elsayed, Senior Instructional Designer at Google in Mountain View, California
I started working with Farnoosh to help me move forward in my online business. As we made progress, she uncovered that my true deeper desire and ambition was to increase my income. We worked together on my current job – to see if what type of opportunities were available. When we exhausted all options she helped me get clear on what I wanted in a new job. When it came time for negotiations, I consulted Farnoosh and she helped prepare me for the crucial conversation. In the end, I wound up working for a very famous tech company and getting a 30% raise.
Sheetal Jain, Senior Consultant at Deloitte & Touche Tax Technologies in Chicago
Farnoosh gets my highest recommendation as a career coach and mentor. I initially didn’t understand or comprehend the need for a coach. But as the old adage goes, “You don’t know what you don’t know!”. Working with Farnoosh gave me a different point of view. With her help, I was able to recognize where I could improve myself. Her unique ability to recognize, understand, and explain complex professional relationships has revolutionized my thinking, and most importantly, my actions. Her coaching skills helped me to identify and focus on the most important aspects of my professional life that have hindered me so much in the past. We set our goals early on in the process and kept them in our sights as we engaged on the many issues that popped up along the way. If you are ready to put in the effort, working with Farnoosh will produce positive results. Thanks Farnoosh for all the guidance and support.
Tony Castrogiovanni, Software Developer at SAS
I had the pleasure of working with Farnoosh for 8 months in a small group coaching program focused on Career and Leadership Development. During that time, I found Farnoosh to be very gifted at listening to and customizing her material to best fit the needs of the group. I left the program with a greater understanding of how to adjust my own situational communication and leadership styles. The forward momentum created during program has also been invaluable as I continue to derive benefits from the material in my professional and personal life. If you are looking for a coach and mentor who is willing to truly dive deep into issues that matter to you, I highly recommend you consider working with Farnoosh Brock!
Joy Toro, Senior Clinical Strategy Director at FHI Clinical in North Carolina
I first heard Farnoosh give professional advice while listening to her speak on a podcast. I was immediately attracted to her clear voice and sound advice – I wanted more. Soon after that, I listened to all of her podcasts and anything she offered that was free. We kept in touch over about a year- whether it be about my career or about my goal of writing a book. She is obviously someone who cares. Then, I made the decision that I needed to move out of my job and that I wanted to have Farnoosh by my side. I hired her for her 3-month package with the ultimate goal of getting out of my job and into a position that was more in line with my goals. Within 3 weeks of working together, I landed that job. I put in a lot of work; at the same time, Farnoosh helped me by questioning my thinking, strategizing, putting me in touch with a professional CV writer, and keeping me accountable. She was always available for questions and I knew that I was supported along the way! If you want someone to challenge you and get results-call Farnoosh.