Welcome back to Episode #77 of The Daily Interaction podcast. Our topic today is how to sell an idea to anyone, including to yourself. I give you power tips on how to use for any idea and learn how to put your ideas in front of anyone from your boss, your investors, your spouse or your children! So let’s learn how we are going to SELL your idea.
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Show Notes: How to Sell Any Idea with 4 Non-Negotiable Rules:
1.Your Intention: Ask yourself: What’s my intention with this idea? Is it to spread a message that I believe in? Is it to make money? Is it to impress someone (boss, management, spouse, partner, investors, etc.). Is it to meet some deep held desire or to prove to yourself that you can do something and all of that proof is hanging on to the success of your idea? Ask yourself: What’s your intentions with your idea? Or another way to put it: What’s your most desired outcome if you could see this idea to the end?
2.Your Positioning: How do you position your idea? How do you negotiate around it? How do you make your pitch even if it’s to yourself first? Intention helps here because it gives us that foundation for our final result but positioning is about putting the idea out there in such a way that everyone involved can see the benefit to them, not to you.
So if it’s your business partner, he/she needs to see a benefit to them. If it’s your investors, same thing. If it’s your boss, even if the idea helps customers, he still needs an incentive – does it help his objectives or numbers? And also to you: What’s the ultimate benefit to you?
3. Your Credibility: The third nonnegotiable rule is having some credibility, some expertise and authority for carrying out that idea. If it’s totally new, that’s fine – it doesn’t mean you can’t do it – it just means you have to build up the credibility even if it’s by initial research and education, by talking to people who know more about it and by being honest with yourself – can you really carry out this idea with your level of credibility and if not, ask yourself: What do you need to do to close the gap?
4. Your Voice: People hear everything through your voice, including your idea. How can you sound confident, but not arrogant? How to be composed and coherent? How to not sound like a church mouse but also not be yelling it out? Finding the perfect balance with your voice.
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Love to know your thoughts on how you go about selling those brilliant ideas to the world. Share in the comments one useful tip that has works wonders!